Produkt Data Feed
What is a product data feed?
A Product Data Feed allows advertisers to share their product information directly with publishers. By providing a product data feed, advertisers make their program more appealing to publishers like price comparison sites, consumer blogs, and other product-related websites. It also lets advanced partners create creative content using the advertiser’s product data. Since the product information is automatically pulled from the advertiser’s database, they can control and update the data without needing to notify the publishers.
How do I manage a product data feed?
Requirements:
Creating a product data feed on the platform means connecting the platform directly to the server where your product data is stored. To do this, your product data must include the following information. Please note that if any fields/columns for a product are empty, we can still process it without any issues. We will not check the data in these empty fields.
- A product number or ID.
- A product name.
- A short description of the product.
- A price for the product.
- A product image URL, through which an image of your product can be displayed.
- A target URL, i.e., a link to the page on the advertiser’s website where the key product information is available and where the product can be ordered.
- Make sure your server accepts our user-agent: :
Mozilla/5.0 (Windows NT 6.3; Win64; x64) AppleWebKit/537.36 (KHTML, wie Gecko) Chrome/37.0.2049.0 Safari/537.36 (i19s.com)
- The size of your product data should not exceed 350 MB (uncompressed). Of course, you can split the data across multiple data sources and create separate connections for them.
- Your product data system must be able to send the product data for download within one minute, otherwise, the download will fail.
- If your product data cannot be reached more than three times in a row, the product data feed will be deactivated.
- If you are using an FTP server, it must support the FTP
SIZE-Befehl
command to check if the file has changed before we download it. - The system does not follow redirects, so your link should point directly to the data file.
ETag-
orLast-Modified-Header
are supported. - If you wish, you can upload multiple feeds for an advertiser. This allows you to implement a distribution strategy for your partners.